YOU’RE MADE FOR BIGGER THINGS - CITRIX

You battled with the saber-toothed tigers, and whatever else the darkness brought. You made fire from rocks. You started industries. Fought wars. Fought diseases. You walked the fire, the ramp, the moon. You can’t be weighed down by endless office work that isn’t quite work. You’re made for bigger things.

This is the idea we came up with for Citrix. A technology company that is helping IT people build the new world of work with its technology. I believe, the only way to talk about technology is talking about what it enables humans to do. And that’s what we did for our campaign for Citrix to relaunch the brand.

Agency: Huge Inc.
Client: Citrix
Role: Group Creative Director, Copywriter

With Fede Garcia , Andrew Tobin, James Ryan, Christopher Michaels, MacKenzie Dunsmoor and Alex Katz.

Anthem:

Division 7 - Production Company
Judith Veenendaal - Director
Noel Shollderman - Director of Photography
Editor: Gary Knight, Cut and Run
MPC: VFX + Color
Alvin Cruz – Creative director
James Tillett – Colorist
Singing Serpent - Music
Producer: Dennis CulpComposer:
Chris Fulford-Brown

Animation: MPC
Anne Calandre – Lead designer
Adrianna Merlucci – Editor
Alice Lia - Illustrator
Drew Jackson - Animator
Gianna Yarull - Illustrator
Marine Loscos - Illustrator
Peter Ahern - Animator
Bryan Louie – Illustrator