Some Cricket Wireless madness from TV to organic social. I’ve worked on Verizon and now for about 4 years, I’ve been working on and leading the Cricket Wireless account. It’s an interesting and challenging category and I have lots of stories and possibly useful notes to share if you want to know. Meanwhile enjoy some of the work we made.
With the exceptionally talented team of - Earl, Katie, David, Ronnie, Mia, Bryce, Pat, Trey, Reid, KP, Cali, Alexa and Dom.
Vinyl Voicemails. We are turning this brand into culture. Here’s what we did. And here’s some AdAge coverage. And here’s CREATIVE REVIEW.
From AdAge: Cricket Wireless is giving sentimental voicemails an old-school makeover. Working with agency Argonaut, the carrier invited people to Brooklyn record store Vinyl + Thread to have saved phone messages immortalized on one-of-a-kind vinyl records. Audio specialists Tangible Formats cut each recording onto a disc using a live lathe, while artist Landon Khiry designed custom sleeves. The “Vinyl Voicemails” activation produced 150 records, preserving everything from family greetings to personal messages in a format people can actually hold. Social teasers helped promote the event, including one featuring Brooklyn’s Green Lady.
The WWE Thumb-Disputed Championship is a short-form, leaderboard-based texting series running throughout August and September. The premise is simple but chaotic: WWE superstars are given exactly 60 seconds to type an unreasonably long text message. We then tally their words-per-minute (WPM) and place them on a live leaderboard to see who has the fastest thumbs in the business.
The competition features a lineup of massive WWE talent, including Alexa Bliss, Johnny Gargano, Kiana James, Kit Wilson, Penta, and Michin (Mia Yim). Turns out the wrestlers are just as competitive with their thumbs as they are in the ring. Well, except for the eternally depressed Gargano, who sighs and planks his way through the competition for a total score of…one.
But it’s not just for the athletes. Fans can join the action and test their own thumb speeds against the Superstars via a custom landing page at thumbdisputed.com.
Challenge a WWE Star here.
