CITRIX
2022

The Multiverse of Hybrid Work Madness. While the world was thrown into chaos - Covid and post covid, Citrix was helping IT people build the hybrid world of work with its technology. And that story was to be told to the IT folk across the industries. I believe, the only way to talk about technology is talking about what it enables humans to do. And that’s what we did. We wrote fun stories based on humanity and universal human truths vs the weeds of technology and created, hopefully, an engaging campaign. Directed by Tim Godsall at Anonymous Content. With Andrew Tobin, Pat Horn, Meg Smart, Joe Bianco and Steve Stenholt. Agency: Huge. My role: GCD and writer.