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YOU’RE MADE FOR BIGGER THINGS - CITRIX

You battled with the saber-toothed tigers, and whatever else the darkness brought. You made fire from rocks. You started industries. Fought wars. Fought diseases. You walked the fire, the ramp, the moon. You can’t be weighed down by endless office work that isn’t quite work. You’re made for bigger things. This is the idea we came up with for Citrix. A technology company that is helping IT people build the new world of work with its technology. I believe, the only way to talk about technology is talking about what it enables humans to do. And that’s what we did for our campaign for Citrix to relaunch the brand.

Agency: Huge Inc. / Client: Citrix
Role: Group Creative Director, Copywriter
With Fede Garcia , Andrew Tobin, James Ryan, Christopher Michaels, MacKenzie Dunsmoor and Alex Katz.
Anthem: Division 7 - Production Company / Judith Veenendaal - Director / Noel Shollderman - Director of Photography / Editor: Gary Knight, Cut and Run / MPC: VFX + Color / Music: Singing Serpent / Composer: Chris Fulford-Brown

Animation: MPC / Anne Calandre – Lead designer / Adrianna Merlucci – Editor / Alice Lia - Illustrator / Drew Jackson - Animator / Gianna Yarull - Illustrator / Marine Loscos - Illustrator / Peter Ahern - Animator / Bryan Louie – Illustrator